Our Clients

MMSI Client AIG Direct, Direct Response Agency MMSI Client Sokolove Law, Direct Response Agency MMSI Client aPlaceforMom, Direct Response Agency MMSI Client ColonialPenn, Direct Response Agency MMSI Client Gerber Life, Direct Response Agency MMSI Client Proflowers, Direct Response Agency MMSI Client SunSetter, Direct Response Agency MMSI Client Thermospas, Direct Response Agency MMSI Client Web.com, Direct Response Agency MMSI Client Insync, Direct Response Agency

Testimonials

“Perrigo conducted a substantial MMSI media buy in support of the national launch of our new probiotic, Insync. The planning and execution of the campaign was excellent. Our lift and CPP exceeded expectations. MMSI is a first class organization that delivers on their commitments”

Tom Zimmerman
VP, GM Perrigo Vitamins

“I’ve worked with MMSI for over 8 years and consider them part of my team.  Their insight, expertise and professionalism is top notch.  My success is their goal.”

Phyllis Silverstein
Media Director, Colonial Penn Life Insurance Company

“SunSetter Awnings and MMSI have been working together for almost a decade.  During that time they have come to understand our business philosophy and strategically work with the SunSetter team to meet and achieve our advertising goals. MMSI will continue to be a valued partner of SunSetter Awnings.”

Ido Eilam
CEO, SunSetter Awnings

“Discovery Communications and MMSI have done business together for over 20 years! The media team at MMSI are forward thinking, creative and progressive. The strong partnership we have built has been extremely valuable, and we look forward to growing together the next 20 years!”

Maria Kennedy
SVP, Direct Response at Discovery Communications

“The MMSI team has been a great partner to NBCU for 10+ years. They don't simply "buy" media. They are committed to finding innovative ways to grow their clients' business. They have excellent relationships with all of their media vendors, and are very well respected for their business acumen and transparency in communication. It has truly been a pleasure growing many pieces of business with the MMSI team and I look forward to continuing a successful partnership for years to come.”

Brian Levy
Director, Direct Response Ad sales NBC Universal

“I have worked with MMSI for the better part of ten years and what is most impressive is their willingness to be progressive in the way they do business. The business is constantly changing and MMSI has embraced the change and has always searched for opportunities within those changes for their clients.”

Brian Norris
Director, DISH Media Sales

About Us

Marketing & Media Services, LLC (MMSI) was founded in 1985. Based in Warwick, Rhode Island, MMSI was a pioneer in the direct response industry. In 2006, MMSI was acquired by R2C Group of Portland, OR, the largest independently-owned Direct Response agency in the country.

Our success is built on an unwavering commitment to our clients. We establish partnerships with our clients based on open communication about their specific goals and expectations. In addition to strong media buying, our analysis and turn-key services are critical to the success and ROI of a campaign.

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Tony Ferranti, President of MMSI – Direct Response Agency

Tony Ferranti

President  

Tony has been leading the MMSI team for over 25 years. As President of MMSI, he brings our clients DRTV expertise and counsel regarding media analysis, optimizations, strategy and monitoring of trends within the industry. His innovations in performance media operations for TV, radio and print give clients a competitive edge.

While focusing on the strategic growth of the company, Tony has worked with clients in virtually every business vertical. He plays a key role in the development and growth of our business relationships, bringing a unique perspective to the strategies our clients need to employ.

Tom Wetzel, Media Director of MMSI – Media Buying Agency

Tom Wetzel

Media Director  

In his 20 years of service with MMSI, Tom has witnessed first-hand the ever-evolving DRTV/Performance landscape.

As MMSI's Media Director, Tom oversees the daily operations of the media department and is responsible for ensuring client budgets are allocated appropriately and optimized efficiently. He serves as a mentor to the buying staff and is heavily involved with all aspects of planning, negotiating, and cultivating media relationships with rapport building as the foundation. As we move further into this digital age, Tom keeps tabs on emerging media providing new opportunities for MMSI clients. In addition, Tom works with Client Services and executive management on the setup and optimization of new and ongoing campaigns.

Talia Wheeler, Account Executive of MMSI – Direct Response Agency

Talia Wheeler

Account Executive  

Talia is an account executive within the Client Services department at MMSI. She has a strong analytical background and brings a dynamic approach to each campaign she manages.

Talia has extensive experience within account management, planning, media sales and analysis. Talia provides the highest level of customer service both internally and externally. She anticipates client needs and identifies solutions for campaign success.

Sarah Brennan, Senior Account Executive of MMSI – Media Buying Agency

Sarah Brennan

Senior Account Executive  

Sarah started her career at MMSI in the Media department as a media buyer and then moved into the Client Services department as an account executive.

Sarah brings her clear communications style and determination for success to each relationship, ensuring that clients are in the loop every step of the way. Sarah treats each client as a partner. Her experience in DRTV and pay-for-performance media buying allows her to quickly assess results and brainstorm optimization strategies with the rest of the team.

Nick Bucci, Senior Account Executive of MMSI – Direct Response Agency

Nick Bucci

Senior Account Executive  

Nick joined MMSI as a media buyer. After years of acquiring extensive knowledge of the media landscape, he moved into the Client Services department as a senior account executive.

Nick’s well-rounded experience allows him to service his clients while providing specific insight on the media. He brings a unique perspective and style that blends strategic thinking with critical media analysis. His versatility and vast understanding of both DRTV and pay-for-performance media buying enables him to tailor the perfect program for each client. In his current role, he is also responsible for developing new business and cultivating those relationships into successful, long-term partnerships.

Kaila Vallee - VP, Client Services of MMSI – Media Buying Agency

Kaila Vallee

VP, Client Services  

Kaila joined MMSI bringing almost a decade of direct sales and marketing experience as well as customer relations to the company. Kaila has been responsible for marketing campaigns and product sales and development for several of the top retailers in the US. She has trained, mentored and led sales teams of 20+ always bringing new ideas, efficiencies, exponential growth and creative thinking to the forefront.

In her current role, Kaila oversees daily operations of the department and all MMSI clients. She provides strategic and operational guidance for existing clients as well as developing new business. Kaila works closely with executive management, media buyers and traffic departments to ensure successful execution of all campaigns.

Carey White - Director, Operations of MMSI – Direct Response Agency

Carey White

Director, Operations  

Carey has been with MMSI for 14 years holding several management positions throughout her career. Carey served as Media Director from 2011-2014 overseeing all phases of media planning and performance. Carey now holds the position, Director of Operations.

In her current role Carey manages all aspects of traffic, production and telemarketing, as well as the research and analytical support necessary for our client services and media departments. Her media expertise and acute analytical skills provide her with a unique advantage in providing optimal recommendations to enhance campaign performance.

Tony Ferranti, President of MMSI – Direct Response Agency

Tony Ferranti
President

Kaila Vallee - VP, Client Services of MMSI – Media Buying Agency

Kaila Vallee
VP, Client Services

Tom Wetzel, Media Director of MMSI – Media Buying Agency

Tom Wetzel
Media Director

Carey White - Director, Operations of MMSI – Direct Response Agency

Carey White
Director, Operations

Nick Bucci, Senior Account Executive of MMSI – Direct Response Agency

Nick Bucci
Senior Account Executive

Sarah Brennan, Senior Account Executive of MMSI – Media Buying Agency

Sarah Brennan
Senior Account Executive

Talia Wheeler, Account Executive of MMSI – Direct Response Agency

Talia Wheeler
Account Executive

Contact Us

MMSI – Direct Response Agency
  • 931 Jefferson Blvd, Suite 1001
  • Warwick, RI 02886
  •  401-737-7730

If you would like more information about MMSI and our services please fill out the form below or give us a call.