MMSI is a results-driven media agency. We offer expert guidance through every part of your TV ad campaign and the know-how to scale it efficiently. Our data-driven experience leads to superior planning, strategy, and optimizations that enhance performance and produce efficiencies. Our focus? Getting you the lowest CPA and the most sales possible.
We create smart and strategic media plans based on a solid understanding of your brand goals and your consumers’ media habits. We know when and where they’re watching TV and can target them precisely. Then we amp up the efficiency of your campaign through savvy network negotiations.
We deliver both measurable sales and brand awareness through Transactional Brand Building, a proven methodology developed especially for our clients. Our East Coast location (in Warwick, RI) gives us easy access to network sales representatives in New York City.
MMSI offers the best of both worlds: we’re nimble and agile, and we have access to large-agency technology and expertise through our sister agency, R2C Group. That relationship gives us knowledge gathered from over $9 billion in response data. It also gives us the clout that comes with being part of the largest independently owned direct response network in the country.
With experience in every vertical, we can help guide you through TV campaigns that are affordable and successful.
President
Senior Vice President
VP, Growth & Development
Media Director
Director, Operations
Director, Strategy & Planning
Director, Client Services
President
Tony is MMSI’s President and has been leading the team for over 25 years. He brings extensive expertise in both direct marketing and traditional advertising, and is experienced in all facets of the increasingly complex media landscape, including strategy, optimization, media analysis, and industry trends. His industry insights and deep knowledge of established and emerging media channels give clients a competitive edge.
Tony is focused on the strategic growth of the company, and has worked with clients in virtually every business vertical. He plays a key role in the development and growth of our business relationships, bringing a unique and highly strategic perspective to our clients’ ad campaigns.
Senior Vice President
Kaila has over a decade of direct sales and marketing expertise as well as extensive experience in management and staff development. Kaila has been responsible for product development, product sales, and marketing campaigns for several of the top retailers and companies in the country. She has trained, mentored, and led teams of 20+ salespeople, bringing fresh ideas, new efficiencies, creative thinking, and exponential growth.
In her role as Senior Vice President, Kaila helps clients meet their goals as efficiently as possible by providing operational guidance and a strategic and analytical perspective. She also assists the team in developing new business and works closely with all departments to maintain operational efficiencies throughout the agency.
VP, Growth & Development
Michelle is a 20+ year branded Direct Response industry veteran who brings her clients a unique, straightforward advertising and transaction-based marketing perspective.
At the onset of any campaign, Michelle works closely with our brand strategy, client services, media and planning teams to delve into understanding a client’s business and marketing challenges to devise a comprehensive go-to-market strategy. In addition, she works with our clients and analytics teams to develop measurement plans and proforma models to ensure we are all aligned on KPI’s and business strategies. Michelle’s background includes project management, strategic development, proforma modeling, offer development, research, creative insight, media buying, backend operations, and campaign analytics and optimization.
Michelle has extensive experience working with fully integrated brands in the direct to consumer, retail driving, and drive to online space.
Media Director
Tom is MMSI's Media Director and has been with the company for over 22 years. He has witnessed first-hand the evolution of the DRTV landscape and has overseen the MMSI transition to a more sophisticated Transactional Brand Building environment.
Tom is responsible for ensuring client budgets are allocated appropriately and optimized for greatest efficiency. He is heavily involved in all aspects of media planning, negotiating, and the cultivation of network relationships. Tom works with our client services and executive management teams to set up and optimize campaigns, and stays current with emerging media in order to provide new opportunities to our clients.
Director, Operations
Carey has been with MMSI for over 16 years. She has held several management positions including Media Director, where she oversaw all phases of media planning and performance. She is currently the Director of Operations.
Carey manages all aspects of data operations as well as the research and analytical support for our client services and media departments. She utilizes her media background and sharp analytical skills to provide clients with the best recommendations for enhanced campaign performance.
Director, Strategy & Planning
Janelle has over a decade of experience in the Direct Response industry and an extensive background in planning, media buying, and client services. Over her career she has served as VP, Client Services and has held various media and account director positions and worked with numerous high profile clients. Janelle’s combined experience in client services and media buying has allowed her to demonstrate proven success in a demanding environment. She is passionate about providing service excellence and has demonstrated ability at handling and building strategic client relationships.
In her role as Director, Strategy & Planning she is responsible for providing high level strategic direction in order to expand client relationships and profitably grow new and existing business.
Director, Client Services
Nick has almost a decade of experience in the Direct Response industry and an extensive knowledge of the media landscape, acquired as he started his profession as a Media Buyer and then moved over to the client side where he has held various positions for the past 5 years.
In his current role as Director, Client Services Nick’s experience with account management, planning, sales, and optimizations help MMSI deliver highly successful campaigns. He brings strategic insight and a vast understanding both DRTV and pay-for-performance media buying, enabling him to customize media programs to perfectly fit each client’s goals. Nick is also responsible for developing new business and cultivating those relationships into fruitful, long-term partnerships.
We’d love to show you what TV can do for your business.
Director, Client Services
931 Jefferson Blvd, Ste 1001 Warwick, RI 02886