MMSI is a results-driven media agency. We offer expert guidance through every part of your TV ad campaign and the know-how to scale it efficiently. Our data-driven experience leads to superior planning, strategy, and optimizations that enhance performance and produce efficiencies. Our focus? Getting you the lowest CPA and the most sales possible.
We create smart and strategic media plans based on a solid understanding of your brand goals and your consumers’ media habits. We know when and where they’re watching TV and can target them precisely. Then we amp up the efficiency of your campaign through savvy network negotiations.
We deliver both measurable sales and brand awareness through Transactional Brand Building, a proven methodology developed especially for our clients. Our East Coast location (in Warwick, RI) gives us easy access to network sales representatives in New York City.
MMSI offers the best of both worlds: we’re nimble and agile, and we have access to large-agency technology and expertise through our sister agency, R2C Group. That relationship gives us knowledge gathered from over $9 billion in response data. It also gives us the clout that comes with being part of the largest independently owned direct response network in the country.
With experience in every vertical, we can help guide you through TV campaigns that are affordable and successful.
Client Services Manager
Tony is MMSI’s President and has been leading the team for over 25 years. He brings extensive expertise in both direct marketing and traditional advertising, and is experienced in all facets of the increasingly complex media landscape, including strategy, optimization, media analysis, and industry trends. His industry insights and deep knowledge of established and emerging media channels give clients a competitive edge.
Tony is focused on the strategic growth of the company, and has worked with clients in virtually every business vertical. He plays a key role in the development and growth of our business relationships, bringing a unique and highly strategic perspective to our clients’ ad campaigns.
Kaila has over a decade of direct sales and marketing expertise as well as extensive experience in management and staff development. Kaila has been responsible for product development, product sales, and marketing campaigns for several of the top retailers and companies in the country. She has trained, mentored, and led teams of 20+ salespeople, bringing fresh ideas, new efficiencies, creative thinking, and exponential growth.
In her role as Vice President, Kaila helps clients meet their goals as efficiently as possible by providing operational guidance and a strategic and analytical perspective. She also assists the team in developing new business and works closely with all departments to maintain operational efficiencies throughout the agency.
Carey has been with MMSI for over 16 years. She has held several management positions including Media Director, where she oversaw all phases of media planning and performance. She is currently the Director of Operations.
Carey manages all aspects of data operations as well as the research and analytical support for our client services and media departments. She utilizes her media background and sharp analytical skills to provide clients with the best recommendations for enhanced campaign performance.
Tom has been with MMSI for over 22 years. He has witnessed first-hand the evolution of the DRTV landscape and has overseen the MMSI transition to a more sophisticated Transactional Brand Building environment.
As MMSI's Media Director, Tom is responsible for ensuring client budgets are allocated appropriately and optimized for greatest efficiency. He is heavily involved in all aspects of media planning, negotiating, and the cultivation of network relationships. Tom works with our client services and executive management teams to set up and optimize campaigns, and stays current with emerging media in order to provide new opportunities to our clients.
Client Services Manager
Nick has been with MMSI for over eight years. He has extensive knowledge of the media landscape, acquired as a Media Buyer and Senior Account Executive for MMSI.
In his current role as Client Services Manager, Nick’s experience with account management, planning, sales, and optimizations help MMSI deliver highly successful campaigns. He brings strategic insight and a vast understanding both DRTV and pay-for-performance media buying, enabling him to customize media programs to perfectly fit each client’s goals. Nick is also responsible for developing new business and cultivating those relationships into fruitful, long-term partnerships.
We’d love to show you what TV can do for your business.