Tony Ferranti, Executive Vice President

Providing strategic oversight of the company's media operations, Tony Ferranti has spent over 15 years at MMSI, soliciting and developing relationships with television stations, and more recently, internet vendors. He has also been the leader in developing per inquiry opportunities on US-based Hispanic networks and spot stations.

Under Ferranti's leadership, MMSI's media buyers have developed keen sales and media placement skills. He has set a strong example for the value of media analysis, monitoring of trends and optimizing available inventory on all media sources. In his current role, Ferranti also works closely with MMSI's Client Services team throughout the process of launching new campaigns.

Ferranti's experience in direct marketing goes beyond per inquiry lead generation. He spent several years successfully developing direct marketing campaigns for television and radio stations around the country to promote themselves during "sweeps" periods. These campaigns utilized direct mail, outbound telemarketing, voice blasting and the internet.

Ferranti spent five years in the United States Navy and received his B.S. in Marketing from the University of Rhode Island. A native of Rhode Island, Ferranti lives in Saunderstown with his wife and two children.