The modern TV agency
built to drive performance

Tony Ferranti

Managing Partner

Tony has been leading account and agency teams for more than 25 years. Performance-based media is his expertise and being able to add this layer of efficiency to client campaigns in TV, online, audio and print give them a competitive edge. In addition to adding measurable efficiency to marketing budgets, performance-based media brings cost-controlled brand and awareness. Tony has deep-rooted relationships and industry insights and vast knowledge of established and emerging media channels. Tony has worked with clients in virtually every business vertical such as Insurance, Legal, Home Improvement, DTC brands, Health and Fitness, Senior categories, etc

Kaila Vallee

Executive Vice President

With over 15 years of experience in strategic marketing, direct sales, and product life cycle management, Kaila has overseen cross-channel marketing campaigns for several top retailers and companies such as CVS, Mutual of Omaha, AAFES, ThredUp, Gerber, and VSP. She has trained, mentored, and led large teams, bringing fresh ideas, new efficiencies, creative thinking, and exponential growth for the company, as well as for clients.

Kaila joined the agency in 2013 and now oversees the MMSI division of the company, which specializes in performance marketing. Being able to offer a competitive edge with CPA guarantees is the specialty. In her role as Executive Vice President, Kaila focuses on strategic growth for the company, while helping clients exceed their goals as efficiently as possible. She assists the team in all phases, from new business to campaign launch, and post-measurement success. She works closely with all departments to ensure operational efficiencies.

Michelle Fallon

Senior Vice President

Michelle oversees growth initiatives for our clients, as well as for our division. At the onset of any campaign, Michelle works closely with our Strategy, Client Service, Media, and Planning teams to understand a client's business and marketing challenges. She then devises a comprehensive go-to-market strategy. In addition, Michelle works with our Client and Analytics teams to develop measurement plans and pro forma models, ensuring all teams are aligned on KPIs and business strategies.

Michelle's background includes project management, strategic development, pro forma modeling, offer development, research, creative insight, media buying, backend operations, and campaign analytics and optimization. Michelle has extensive experience working with fully-integrated brands in the direct-to-consumer, retail driving, and drive to online space, with clients such as Adaptive Health, Chase, Home Depot, Alivecor, Eargo, and LendingTree.

Susan Rupert

Vice President, Media

Susan has 25+ years of media buying experience, working on direct-to-consumer, retail driving and drive-to-online campaigns including BISSELL, Humana, Lending Tree, Mercari, Peloton and Wayfair. Without hesitation, Susan can explain the nuances of media buying, or a media outlet's sales structure, inventory and programming. She oversees all local broadcast, national cable, satellite and syndication schedules to ensure they deliver the best combination of performance and reach based on the media strategy.

Susan joined Rain the Growth Agency (then Cmedia) in 2000 as its third short-form media buyer and since then the agency's buying team has expanded to 50+ members. Since 2005, Susan has managed all offline media buyers while also advising on the evolution of Tracker, the agency's proprietary buying, planning and measurement platform. Having joined MMSI in July 2022, Susan oversees the media team, is a strategic lead on several accounts, and bridges the media teams across agencies, ensuring best practices are shared regularly and new opportunities are explored.

Tom Wetzel

Group Media Director

Tom has been in the media industry for over 20 years. He has witnessed first-hand the evolution of the DRTV landscape and has overseen the MMSI transition to a more sophisticated Transactional Brand Building environment.

Tom is responsible for ensuring client budgets are allocated appropriately and optimized for greatest efficiency. He is heavily involved in all aspects of media planning, negotiating, and the cultivation of network relationships. Tom works with our Client Services and Executive Management teams to set up and optimize campaigns. He stays current with emerging media in order to provide new opportunities to our clients.

Nick Bucci

Director, Client Services

Nick offers nearly 15 years of experience in direct response marketing and an extensive knowledge of the media landscape. Nick began his professional career as a media buyer and later transitioned to the client side, where he has held various positions for the past decade.

In his current role as Director of Client Services, Nick's experience with account management, planning, strategy, and optimization, helps MMSI deliver highly successful campaigns. He brings strategic insight and a vast understanding of both direct response television (DRTV) and pay-for-performance media buying. This enables him to customize media programs to perfectly fit each client's business goals. Nick is also responsible for developing new business and cultivating those relationships into fruitful, long-term partnerships.

Sarah Brennan

Director, Growth and Development

Sarah joined MMSI in 2011 working on both the media and client services team before landing in her current role overseeing client growth and development. Her experience spans Direct-to-Consumer, eCommerce and drive to retail working on brands like BD, Consumer Cellular, Cirkul, Laura Geller, Eargo, Maune Law, and Gerber Life Insurance.

Sarah works with the Client Services, Planning, Media and Analytics teams to ensure campaign strategy is delivering efficiency and exceeding client expectations all while driving transformational growth for our brands.

With a constant focus on increasing efficiency, Sarah helped launch and currently oversees the agency's Guaranteed Media program allowing advertisers a guaranteed level of performance whether it be impressions, website traffic or leads. Nothing brings Sarah more satisfaction than seeing our client’s businesses succeed and grow!

Stefanie Williams

Associate Director, Media Planning

Stefanie has 18 years of experience in advertising with 15 years dedicated to drive-to-web, retail and direct-to-consumer campaigns. She has worked on clients across many verticals including JustFab, eHarmony, SmileDirectClub, Adaptive Health, LendingTree, Eargo, and Deal Dash. While specializing in US linear DRTV, her background also includes cross-channel planning, CTV, Canada, Upfronts, and Sponsorships.

Stefanie has been under the Rain umbrella since 2015 and currently leads the media planning team at MMSI. In this role she helps guide strategy and growth, team training and acts as lead planner on multiple accounts setting up schedules, testing plans, optimizations, and analysis. In addition to this role, she works closely with our internal developers on updates to our proprietary buying/planning tool, Tracker, so it remains leading-edge technology and allows for the most efficient, data-driven results that deliver growth.